SBE 10.00

Owners of Top Dog Cleaners have outlined promotional activities to inform potential customers about their grand opening and create interest in their new business. What type of promotional strategy are they outlining?
1. Advertising plan
2. Ongoing plan
3. Preopening plan
4. Product strategy plan
When considering newspaper costs, the secondary circulation is the:
1. The number of copies sold at stores and from vending boxes.
2. The number of pass along readers.
3. The total number of copies delivered to homes.
4. The total number of copies sold.
Approximately how long before the opening of a new business should promotional activities begin?
1. Three weeks
2. Six weeks
3. Three months
4. Six months
Agencies, means, or instruments used to deliver promotional messages to the public are known as:
1. Advertising.
2. Media.
3. Promotion.
4. Sales promotion.
Any activity designed to provide information about a business, its products, or policies at no cost to the business is known as:
1. Advertising.
2. Personal selling.
3. Publicity.
4. Sales promotion.
Promotion that is used to create a favorable image of the business in the eyes of the consumer is:
1. Institutional promotion.
2. Product promotion.
3. Sales promotion.
4. Specialty promotion.
Which classification of promotion is used to persuade consumers to buy a particular product or service?
1. Institutional
2. Product
3. Sales
4. Specialty
Channels for communicating which serve as tools for promoting ideas, goods, and services to consumers are:
1. Product strategies.
2. Promotional media.
3. Promotional mix elements.
4. Promotional planning strategy.
Magazine advertising costs are higher with preferred positioning of the ads. Preferred positioning would be:
1. Any place in the magazine.
2. Near the center of the magazine.
3. The front and back covers of the magazine.
4. The page after the index of the magazine.
The average number of times a person in the target audience is exposed to a promotional message is known as:
1. Circulation.
2. Frequency.
3. Production.
4. Reach.
The outline of promotional activities for a new business before its opening is a/an:
1. Advertising plan.
2. Ongoing plan.
3. Preopening plan.
4. Promotional plan.
A promotional strategy that helps maintain and build sales after a business has opened is a/an:
1. Advertising plan.
2. Ongoing plan.
3. Preopening plan.
4. Promotional plan.
What type of promotional plan introduces new products/services or ideas?
1. Ongoing
2. Preopening
3. Product strategy
4. Public relations
Which type of promotional plan should explain major features and benefits of products/services?
1. Ongoing
2. Preopening
3. Product strategy
4. Public relations
Which is a disadvantage of television advertising for a small business?
1. Frequency of exposure
2. High cost
3. Low cost
4. Timeliness
Which is an example of sales promotion?
1. Billboard advertising
2. Coupons
3. News release
4. Telemarketing
What are two major classifications of advertising?
1. Print and institutional
2. Print and specialty
3. Promotional and institutional
4. Promotional and specialty
The combination, or blend of the different types of promotion is known as:
1. Product promotion
2. Promotional mix
3. Sales demonstration
4. Sales promotion
Which form of promotion is the most expensive based on a per contact basis?
1. Advertising
2. Personal selling
3. Publicity
4. Sales promotion
Which type of media includes newspaper and magazines?
1. Broadcast
2. Direct mail
3. On-line
4. Print
All are examples of sales promotion EXCEPT:
1. Coupons.
2. Free product samples.
3. Radio advertisements.
4. Visual merchandising.
In advertising media, cost comparison is based on:
1. Cost per ten in the total audience.
2. Cost per hundred in the total audience.
3. Cost per thousand in the total audience.
4. Cost per million in the total audience.
A well-trained, knowledgeable sales staff is critical to which element in the promotional mix?
1. Advertising
2. Personal selling
3. Publicity
4. Sales promotion
A promotional medium that reaches a smaller audience more often is said to have:
1. Extensive coverage
2. Intensive coverage
3. Limited coverage
4. Limited frequency
Which is NOT a basis for advertising rates of broadcast media?
1. Ad length
2. Audience reach
3. Premium position
4. Time of day
The last step of the selling process is:
1. Determining needs.
2. Prospecting.
3. Relationship building.
4. Suggestive selling.
Which is an example of specialty advertising?
1. An advertisement of the side of a city bus.
2. Billboard advertising expensive sports cars.
3. Mail order catalog for sporting supplies.
4. T-shirt with a company logo.

SBE 10.00

Quiz