The marketing concepts is a management philosophy that achieving company goals depends on:

1.   ?    Determining customer wants/needs and providing desired goods and services more effectively and efficiently than competitors do
2.   ?    Pricing products in such a way as to beat the competition and making a profit for the company.
3.   ?    Producing products efficiently and delivering them to customers at a price that ensures company profits.
4.   ?    Satisfying customers with products and services that are not offered by competitors.

A manufacturing plant is forced to layoff 250 employees due to a decrease in overall consumer spending throughout the community. This is an example of which type of external force affecting the marketing mix?

1.   ?    Consumer attitudes
2.   ?    Economic conditions
3.   ?    Natural forces
4.   ?    Political forces

Shipping costs and available discounts relate to which component of the marketing mix?

1.   ?    Place
2.   ?    Price
3.   ?    Product
4.   ?    Promotion

After extensive research of trends in related consumer spending patterns, a business selects a new and improved version of detergent to sell in their store. This decision relates to which component of the marketing mix?

1.   ?    Place
2.   ?    Price
3.   ?    Product
4.   ?    Promotion

An example of publicity is a/an:

1.   ?    Advertisement in a local newspaper announcing a free cholesterol screening
2.   ?    Radio station announcing that a company donated food to flood victims.
3.   ?    Salesperson arranging for free delivery of a table and chairs to a customer's home.
4.   ?    Sign on a mini-van promoting an in-home cleaning service

Which term can be defined as the conception, pricing, promotion, and distribution or products and services to satisfy customer wants and needs?

1.   ?    Entrepreneurship
2.   ?    Marketing
3.   ?    Marketing concept
4.   ?    Target marketing

Developing news releases and coupons for use in communicating with customers is an activity related to which component of the marketing mix?

1.   ?    Place
2.   ?    Price
3.   ?    Product
4.   ?    Promotion

The Electronics World conducts extensive training for all employees on their sales staff. This training relates to which component of the marketing mix?

1.   ?    Place
2.   ?    Price
3.   ?    Product
4.   ?    Promotion

Information about a business or its products that is distributed through various media at no cost to the business and is not controlled by the business is:

1.   ?    Advertising
2.   ?    Personal selling
3.   ?    Public relations
4.   ?    Publicity

Decisions regarding business image and positioning relate to which component of the marketing mix?

1.   ?    Place
2.   ?    Price
3.   ?    Product
4.   ?    Promotion

Determining how to move your product from the producer to the consumer relates to which component of the marketing mix?

1.   ?    Place
2.   ?    Price
3.   ?    Product
4.   ?    Promotion

Informing, reminding, and persuading customers about the goods and services available to them is which element of the marketing mix?

1.   ?    Place
2.   ?    Price
3.   ?    Product
4.   ?    Promotion

The decision to use air instead of rail transportation is related to which marketing mix element?

1.   ?    Place
2.   ?    Price
3.   ?    Product
4.   ?    Promotion

Creating distribution centers to facilitate handling and controlling inventory is a:

1.   ?    Place decision
2.   ?    Price decision
3.   ?    Product decision
4.   ?    Promotion decision