To justify the development of a marketing mix, a market segment must be:

1.   ?    Measurable, reachable, recognizable, responsive
2.   ?    Measurable, substantial, geographically contained, responsive
3.   ?    Measurable, substantial, marketable, recognizable
4.   ?    Measurable, substantial, reachable, responsive

Market position is:

1.   ?    A philosophy that guides how business is conducted
2.   ?    The location of the customers served by a particular business
3.   ?    The perceived standing of a business in the minds of customers
4.   ?    The percent of the total sales revenue of a market captured by a particular business

What type of segmentation technique is being used when a company develops a separate marketing mix for people living in the U.S, Germany, and Japan?

1.   ?    Behavioral segmentation
2.   ?    Demographic segmentation
3.   ?    Geographic segmentation
4.   ?    Psychographic segmentation

Dividing the market into groups based on their response to a product such as rate of use, occasion response, benefits derived, or loyalty response is:

1.   ?    Behavioral segmentation
2.   ?    Demographic segmentation
3.   ?    Geographic segmentation
4.   ?    Psychographic segmentation

When a local gas station gives its customers a free gallon of gas for every ten fill-ups, what segmentation technique is being used to reach the target market?

1.   ?    Behavioral segmentation
2.   ?    Demographic segmentation
3.   ?    Geographic segmentation
4.   ?    Psychographic segmentation

Realizing that he cannot serve the entire customer market in his community, Joshua decides to select a smaller, more specific group. This division of the total market is:

1.   ?    Market components
2.   ?    Market elements
3.   ?    Market segmentation
4.   ?    Market utilization

Dividing consumers into groups based on life style, personality, attitudes, values, activities and interests is called:

1.   ?    Behavioral segmentation
2.   ?    Demographic segmentation
3.   ?    Geographic segmentation
4.   ?    Psychographic segmentation

When new homebuilders use slogans such as "Affordable housing starting at $75,000," what type of segmentation technique is being used?

1.   ?    Behavioral segmentation
2.   ?    Demographic segmentation
3.   ?    Geographic segmentation
4.   ?    Psychographic segmentation

What segmentation techniques are being used when a sporting goods store promotes its products to the "sports enthusiast?"

1.   ?    Behavioral segmentation
2.   ?    Demographic segmentation
3.   ?    Geographic segmentation
4.   ?    Psychographic segmentation

For which product would geographic segmentation MOST LIKELY be used?

1.   ?    Movie theater ticket
2.   ?    Running shoes
3.   ?    Snow skis
4.   ?    Soft drink

Which is a basis for psychographic segmentation?

1.   ?    Customer location
2.   ?    Education level
3.   ?    Life stage
4.   ?    Life style

For which type product would psychographic segmentation MOST LIKELY be used?

1.   ?    Camping equipment
2.   ?    Clothing
3.   ?    Groceries
4.   ?    Leather briefcase

A business that targets young professional female adults ages 21-30 is using:

1.   ?    Behavioral segmentation
2.   ?    Demographic segmentation
3.   ?    Geographic segmentation
4.   ?    Psychographic segmentation

Which is the basis for demographic segmentation?

1.   ?    Benefits derived
2.   ?    Income
3.   ?    Life style
4.   ?    Personality

Which is a basis for behavioral segmentation?

1.   ?    Education level
2.   ?    Rate of use
3.   ?    Stage of life
4.   ?    Urban/suburban