Ramondo plans to open a small store. He will sell gasoline, milk, bread, soft drinks, snack items, and other similar convenience goods. The BEST location for his store is:

1.   ?    A stand-alone building located near the entrance to a heavily populated neighborhood
2.   ?    A stand-alone building located on the property of a regional shopping center
3.   ?    An available shop space in the central downtown area
4.   ?    An available space in the community shopping center

Which would contribute to improving the image of a company's employees?

1.   ?    Giving the employees two weeks paid vacation
2.   ?    Providing a free sample of a new coffee to the first 100 customers
3.   ?    Providing inservice training to update employee product knowledge
4.   ?    Sponsoring a student to the National FBLA Conference

A small department store is searching for a location that offers high shopping traffic without the high rent of a mall. Which is the BEST location choice for this store?

1.   ?    Central downtown district
2.   ?    Community shopping center
3.   ?    Neighborhood shopping center
4.   ?    Regional shopping center

Business image is:

1.   ?    A promotional plan designed to influence customers to buy a product or service
2.   ?    The perception or beliefs that people have about a business
3.   ?    The principal approach needed to carry out a promotional plan.
4.   ?    The reflection that is seen in the front door of the business as potential customers enter.

Carmen and Jason found dining room furniture they liked pictured in a magazine. They decided they would do whatever they had to do to locate this exact furniture. In their case, the furniture is which type of consumer good?

1.   ?    Convenience
2.   ?    Promotional
3.   ?    Shopping
4.   ?    Specialty

Limited Prints is an exclusive art shop located near a regional shopping center in North Carolina. Customers come from as far away as 100 miles to purchase a particular artwork print. The items sold in this art shop are:

1.   ?    Convenience goods
2.   ?    Promotional goods
3.   ?    Shopping goods
4.   ?    Specialty goods

A new bakery is trying to locate where it's drive-through will attract morning commuter customers. Which traffic factor would be the MOST important consideration?

1.   ?    Parking
2.   ?    Side of the street
3.   ?    Traffic lights
4.   ?    Width of street

Two fast food restaurants locate in the food court area of a regional shopping mall. The competition between these two businesses will be:

1.   ?    Complementary
2.   ?    Direct
3.   ?    Indirect
4.   ?    Non-price

During a recent hurricane, the Scotchman sold out of bread and milk. Which type of consumer goods do these items represent?

1.   ?    Comfort
2.   ?    Convenience
3.   ?    Shopping
4.   ?    Specialty

A quick copy shop caters to offices and professional businesses. The BEST location for this business is a:

1.   ?    Community shopping center
2.   ?    Downtown area
3.   ?    Neighborhood shopping center
4.   ?    Super regional shopping center

A card shop and a gift shop located in adjoining spaces in a community shopping center provide what kind of competition for each other?

1.   ?    Complementary
2.   ?    Direct
3.   ?    Indirect
4.   ?    Supplementary

Business layout is a/an:

1.   ?    Arrangement of products and services on the shelves
2.   ?    Description of a service business
3.   ?    Floor plan or map of the space in the business site.
4.   ?    List of items needed to start the business

A department store desiring to create individual shopping environments would MOST LIKELY use which business layout?

1.   ?    Enclosed layout
2.   ?    Landscaped layout
3.   ?    Open layout
4.   ?    Right-angle gird

Manila folders, stationery, pens, pencils, and paper clips belong to which category of standard items necessary for business operation?

1.   ?    Fixtures
2.   ?    Office equipment
3.   ?    Office furniture
4.   ?    Office supplies

Which activity would contribute to improving the customer service image of a company?

1.   ?    Accepting store or major credit cards.
2.   ?    Developing a new employee handbook
3.   ?    Hiring a new maintenance supervisor
4.   ?    Washing the store windows after hours

Shelving, counters, and showcases are examples of:

1.   ?    Equipment
2.   ?    Fixtures
3.   ?    Furniture
4.   ?    Supplies

Which type of purchase would a business have to make most frequently?

1.   ?    Equipment
2.   ?    Fixtures
3.   ?    Furnitures
4.   ?    Supplies

Office equipment includes:

1.   ?    A coffee maker and coffee
2.   ?    Computers, fax modems, and photocopiers
3.   ?    Desks and chairs
4.   ?    Stationery, pens, and pencils