Marketing - Objective 2.01

McDonalds introduced the fruit cup as an alternative to fries. After one month, McDonalds evaluated the strengths and weaknesses of the product. This is an example of a(n):
1. EPA Review
2. ERA Study
3. GOP evaluation
4. SWOT analysis
Nordstrom's Department Store focuses all of its efforts on satisfying the needs and wants of its customers. Nordstrom's can be described as operating on which concept?
1. Customer
2. Marketing
3. Sales
4. Service
The marketing concept states that:
1. All marketing efforts should be directed at satisfying customer's wants and needs.
2. Assets minus liabilities equals profit.
3. Pricing and distribution of products should be approved by management first.
4. The owner and managers should make all decisions.
Trey purchases notebooks for his daughter to use in school. Trey is known as a:
1. Mass marketer.
2. Customer.
3. Planner.
4. Retailer.
The process of developing, promoting, pricing, selling, and distributing products to satisfy customer's wants and needs is:
1. Advertising.
2. Management.
3. Distribution.
4. Marketing.
The owner of a miniature golf business provides her customers with a(n):
1. Target market.
2. Good.
3. Promotion.
4. Service.
The owner of Lisa's Nail Shop provides her customers with manicures and pedicures. This is an example of a:
1. Good.
2. Marketing approach.
3. Service.
4. Target decision.
Most Disney DVDs are sold to families with children under the age of 12. This represents Disney's:
1. Industrial group.
2. Intangible market.
3. Marketing activities.
4. Target market.
Businesses that continually review their internal strengths and weaknesses and their external opportunities and threats are using a(n):
1. EPA review.
2. ERA review.
3. GOP evaluation.
4. SWOT analysis.
The activities necessary to get a product from the manufacturer to the consumer is:
1. Marketing.
2. Pricing.
3. Production.
4. Selling.
All the activities necessary to get a product from the manufacturer to the consumer defines:
1. Management.
2. Marketing.
3. Planning.
4. Quality.
The group of consumers that a business desires to have as customers are the:
1. Industry standards.
2. Marketing activities.
3. Mass market.
4. Target market.
Which is an example of a service?
1. Airline flight.
2. Computer.
3. Ice cream.
4. Tool box.
Companies that believe in the marketing concept base their decisions on the:
1. Employee.
2. Employer.
3. Goals of competitors.
4. Needs and wants of consumers.
Items that are NOT a necessity for life are called:
1. Needs
2. Products
3. Services
4. Wants
Desires people have for owning a sports car or an expensive home represent their:
1. Market
2. Needs
3. Requirements
4. Wants
Carrie buys denture cream toothpaste for her Grandma Vivian to use. Grandma Vivian is the:
1. Consumer
2. Customer
3. Distributing partner
4. Non-user
Lily buys a small box of detergent to use when washing her clothes in the dorm. Lily is the:
1. Customer
2. Developer
3. Distributing partner
4. Market host
Which analysis reviews the potential for success of failure of a business?
1. EEOC
2. ERA
3. GOP
4. SWOT
The introduction of new or improved products and the lowering of prices are benefits of:
1. Marketing
2. Tangible services
3. Communism
4. Intangible goods
Which is an example of a good?
1. Dry cleaning
2. Haircut
3. Lawn mower
4. Voice lessons
Which is an example of a good?
1. Buying a new suit
2. Flying to California
3. Having your hair styled
4. Visiting Walt Disney World
Clothing, food, and shelter are considered:
1. Industrial requirements
2. Needs
3. Promotional elements
4. Wants
The person who purchases the product is the:
1. Customer
2. Developer
3. Distributing partner
4. Market host

Marketing - Objective 2.01

Quiz