McDonald's gives away cash and food items to customers who participate in their annual Monopoly game promotion. This promotional event is classified as:
Advertising
Personal selling
Publicity
Sales promotion
Car manufacturers often use television, newspaper, or magazines to inform the public about their products. These promotional activities are all forms of:
Advertising
Personal selling
Publicity
Sales promotion
A large retail chain runs a television commercial informing viewers that it donated money to a disaster relief fund. This is an example of which type of promotion?
Community
Institutional
Product
Sponsor
Using publicity to communicate with customers about a grand opening event is an example of which activity?
Communication
Marketing
Promotion
Selling
A local car dealership places an ad in the newspaper announcing the arrival of a new model. This is an example of which type of promotion?
Community
Institutional
Product
Sponsor
A cell phone service representative listens to a customer's needs and suggests a phone with appropriate features. This is an example of which element of the promotion mix?
Advertising
Direct marketing
Personal selling
Sales promotion
A mall food court restaurant offers free samples to shoppers in hopes of encouraging them to buy a full meal. This is an example of which element of the promotion mix?
Advertising
Personal selling
Public relations
Sales promotion
A new store invites the local news channel to cover their grand opening ceremony. This is an example of which element of the promotion mix?
Advertising
Personal selling
Public relations
Sales promotion
A department store places an ad in the newspaper to inform potential customers about its weekend sales. This is an example of which element of the promotion mix?
Advertising
Personal selling
Public relations
Sales promotion
Federal Express ran magazine ads that explained their support of various charitable causes. This is an example of what type of promotion?