A grocery store rewards customers loyalty by giving away a free set of drinking glasses to those who have shopped at the store every week for ten weeks straight. This is an example of which type of sales promotion?
Deal
Incentive
Premium
Product placement
A cereal manufacturer offers a grocery store chain 10 cents per case to use on local promotion activities. This manufacturer is using which type of sales promotion?
Promotional allowance
Sales force promotion
Slotting allowance
Trade show
A candy manufacturer pays a retailer an extra fee to make sure its newest product gets placed in a high traffic location in the store. This is an example of which type of sales promotion?
Promotional allowance
Sales force promotion
Slotting allowance
Trade show
Contests, games, sweepstakes, or rebates used to create increases sales and excitement about a product are all examples of which type of sales promotion?
Deal
Incentive
Product samples
Sponsorship
A toothpaste manufacturer gives away trial sizes of its newest toothpaste flavor to encourage customers to try the product. This is an example of which type of sales promotion?
Loyalty marketing
Product samples
Promotional tie-ins
Sponsorship
An airliner offers frequent flyer miles to customers to encourage repeat business. This strategy is an example of which type of sales promotion activity?
Coupon
Incentives
Loyalty Marketing program
Promotional tie-in
Which type of sales promotion is designed to increase the sales of a product?
Consumer
Institutional
Product
Trade
Drink coolers are placed along check-out lines in grocery stores to increase sales by capitalizing on the high-traffic area. This is an example of which type of sales promotion?
Point-of-purchase
Product placement
Product samples
Sponsorship
Communications and activities other than advertising, publicity, and personal selling that are used to stimulate sales are known as:
Institutional promotions
Product promotions
Promotions activities
Sales promotions
A top salesperson was awarded a bonus check as a reward for exceeding the sales quota. This is an example of which type of sales promotion?
Promotional allowance
Sales force promotion
Slotting allowance
Trade show
A paint manufacturer pays for the right to promote its products at NASCAR events. This is an example of which type of sales promotion?