Marketing - Objective 6.05
Quiz
All are advantages of public relations EXCEPT:
- Free placement
- News stories are more believable than commercials
- It is not controlled by the business
- Reporters are seen as more objective
A company submitted information about its grand opening ceremony to the local television stations. This information is an example of a:
- Information packet
- News release
- Promotional letter
- Sales promotion
A television station runs a story about a restaurant who received a bad sanitation grade. This public relations story would be considered:
- Informational
- Negative
- Positive
- Promotional
A newspaper runs an article about a company who donated money to a local charity. This public relations story would be considered:
- Informational
- Negative
- Positive
- Promotional
A newspaper runs an article about a company who sponsored a DECA scholarship. This public relations story would be considered:
- Informational
- Negative
- Positive
- Promotional
Activities used by a business to build and maintain a positive image about its products is engaged in:
- Advertising
- Marketing
- Public relations
- Selling
All are disadvantages of public relations EXCEPT:
- Free placement
- Information may be taken out of context
- It is not controlled by the business
- Some information may be left unreported
All are disadvantages of public relations EXCEPT:
- Information may be taken out of context
- It is not controlled by the business
- Reporters are seen as more objective
- Some information may be left unreported